Indie Tarot decks versus mass market decks: what is the difference and why does it matter?
There are so many amazing decks available these days! Some of these are indie decks, some are mass market decks. There’s a difference, and it matters.
Last week I started talking publicly about this new indie Tarot deck I am creating, the Chakra Healing Tarot.
I’m SO excited to bring it into the world!!! So what makes it an indie deck?
Here’s the key difference between INDIE Tarot decks and MASS MARKET Tarot decks
- Mass market decks: an organization with a full set of existing resources, procedures + structures brings that deck idea into reality. They have the upfront capital + resources to pay for manufacturing. So they tell you about the deck shortly before it’s available as part of their marketing plan, and then boom! They’re on shelves!
- Indie decks: an individual person dreams up and does ALLLL the work to bring an idea into a physical, manufactured, and shipped reality. Indie Tarot creators are doing everything themselves and need to raise the upfront capital to pay for the manufacturing before they can send the deck to be manufactured.
So what’s the key difference for YOU, who wants to have the Tarot deck in your possession?
Here’s why the difference matters:
For mass market decks, the decks are often already manufactured by the time you know about them. But for indie decks, the manufacturing can only happen after you’ve provided support to make the deck a possibility!
That’s why I’m so excited to be sharing this journey with you along the way so that you can see how this beautiful, gentle, and inclusive deck is being created with love, detail, and so much care!!!
I will share more about the journey as I go along.
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If you have Instagram, definitely also follow the @chakra.healing.tarot there too! You never know when I might do a fun Instagram Live or have a new Reel to show!
And thank you for your support!!!